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The study, titled "Social Networking to Access Patients (SNAP): Utilizing Facebook as a Recruitment Tool for Research in Pelvic Floor Disorders," aimed to assess the feasibility and utility of using Facebook to recruit women for population-based research in Female Pelvic Medicine and Reconstructive Surgery (FPMRS). Facebook was chosen due to its high penetrance in all population subgroups, including up to 74.1% of pelvic floor patients who have at least one social networking account.<br /><br />The study reached a total of 33,360 women, with 18,824 women aged 18-64 and 14,536 women aged 65 and older. The click-through rate (CTR) was 3.3% for the younger population and 4.4% for older women. Ultimately, 107 women consented to participate in the study, with a median age of 52 years.<br /><br />The prevalence of urinary incontinence in the study participants was 50.5%, with 62.3% of postmenopausal women reporting incontinence. The most common barriers to care reported were not feeling the problem was bad enough to seek treatment, uncertainty about wanting treatment, and having more serious health problems.<br /><br />The study demonstrated that Facebook can be used to recruit a diverse sample of subjects, including women older than 65. The prevalence of urinary incontinence in the study population was higher than previously reported in the general population. Future efforts should focus on addressing specific barriers to care identified in the study.<br /><br />The study also included comparisons between the study participants recruited on Facebook and data from the Census. These comparisons showed similarities and differences in race/ethnicity, age, educational attainment, and insurance status between the study participants and the general population.<br /><br />Overall, the study suggests that utilizing Facebook as a recruitment tool for research in pelvic floor disorders is both feasible and effective. It provides valuable insights into the prevalence of urinary incontinence and care-seeking behavior in this population.
Keywords
Social Networking to Access Patients
SNAP
Facebook
recruitment tool
research
pelvic floor disorders
Female Pelvic Medicine and Reconstructive Surgery
FPMRS
click-through rate
urinary incontinence
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