I think we can get started. So welcome everybody to the AUG's webinar, Making Your Sew Me Sew You, Getting Started with Professional Social Media. Today we are joined by Dr. Ian Fields and Dr. Cassandra Kisbee, they're both the chair and vice chair of the Social Media Committee. And then just a little info on our speakers today, Dr. Ian Fields is an assistant professor at Oregon Health and Science University, he is also an assistant program director of the OBGYN residency. He has an interest in social media as a means to advance recruitment for OBGYN residency and Urugine Fellowship and enjoys the ability to connect with other AUG's members from all backgrounds. And then Dr. Cassandra Kisbee is an assistant professor of OBGYN at Duke. She is a clinician researcher in the division of urogynecology. She has an interest in social media as a tool for networking and for dissemination of patient education and research. Thank you both for joining us today. Thanks so much for that intro, Stephanie, and thanks to everyone for joining us. I know that Dr. Kisbee and I are really excited to speak with you today about getting started with professional social media. As your chair and vice chair of the Social Media Committee, we spent a lot of time with our committee, some of whom I think are on this call right now. I see, we'll go ahead and intro a few of them, but I see Miriam is here with us today. So we spent a lot of time thinking about how we can get AUG's members more connected in the social media space. And so a lot of this is really a primer. Some of it's going to be fairly basic. So for those of you that have a lot of social media knowledge, feel free to pop on, type comments in the chat as we go through. We really want this to be sort of an interactive session about how people use social media and how to utilize that to build your brand and to connect specifically as it relates to other members in the American Urogynecologic Society. So go ahead to the next slide for us, Stephanie. So why should you be using social media? I mean, I think that's a fairly basic question to start with. But really, I always tell people that if you're not using social media, especially in a professional setting, you're already out of the game. And so there's a lot of conversations, there are a lot of connections. There's a lot of talk happening specifically as it relates to physicians being on social media. There have been a number of different articles. You can look up online anything about this. And there's even an ACOG committee opinion about the professional use of digital and social media as it relates to that for OBGYN physicians. So definitely something worthwhile to check out. But there's a lot of ways to build your brand. You can advance some of your passions through what you find on social media. As Dr. Kisbee had mentioned in the introduction, you can use social media to teach patients and the general public. So a lot of patient education can come of this. You can attract patients to your clinical practice. There are many times that I have patients reference some of the things and some of the work that I have in the online space in my clinical encounters. And some of those things are reasons why they chose to come and see me versus someone else here in the city. And you can also use this to disseminate and publicize your research that you've done. A lot of people use this to host journal clubs and different chats and things of that nature. Things that our own society's journal, the now Urogynecology Journal, has done in terms of tweet chats and tutorials about different articles. Social media can also be used to collaborate. You can use it to define some of your goals, listen to conversations, and think about how you want to present an authentic persona. One of the things that we'll touch on throughout this webinar is to make sure that you're professional in your interactions and be judicious about sharing of patient stories, details like that. And be careful about conflicts of interest that may arise and to know your own institution's social media policies. So lots of different things. A simple Google search can yield some more information about why you should be on social media. For our intents and purposes, like, why not? There are lots of different ways that you can connect. I've met wonderful, you know, it's so funny that I, working here at OHSU, I've been here for five years, and I think I've made more friends through Twitter than I have through actual face-to-face interactions here at the university, which has actually led to some research collaborations and actually some pretty great friendships that I started just through social media alone. So we'll go to the next slide for me, Stephanie. I just want to start out by introducing the members of the OGS Social Media Committee. As I mentioned, or as was mentioned earlier, myself and Dr. Kisbe are the chair and the vice chair of the committee. Dr. Karl Jalad, he is out of Lebanese American University, a big international presence and quite a big Instagram following. I'll show you an example of his profile and how he is like a great use of Instagram in a professional setting. He also is the acting social media editor for the Eurogynecology Journal. So he serves as a great liaison between OGS and the journal for our committee. We also have Dr. Miriam Tove, who's on the call with us tonight. Miriam just graduated residency at New York Medical College and is a budding neurogynecologist herself. We also have Dr. Kate Woodburn. She just finished up her fellowship, I believe, at MedStar and is now on faculty at Wake Forest. And we also have Stephanie Glass-Clark, who is a fellow at McGee. So feel free to reach out to us via social media. We have all of our requisite social media handles listed on this slide. Please feel free, if questions arise, you can reach out to us in this space. Reach out to OGS to get a hold of us as well. Next slide for us. So one of the things that we wanted to do as a social media committee was to put together a social media toolkit, which is essentially just kind of a recapitulation of a lot of these slides. Our goal was to actually put this webinar on before we went to OGS IUCAA meeting this last summer, but we couldn't find space and time to do it. And so here we are continuing that conversation. If you stopped by the OGS booth, chances are you saw this little handout sitting at the booth with this QR code, which will take you, if you scan this with your phone, open up your phone app, just hold it up to this QR code. It'll take you right to the OGS page where we house this toolkit. This is a good resource just to look through some of these slides again and get started building your own either Twitter or Instagram page. So you've got to choose your platform first, which we'll talk a lot about today. Scan the QR code to create your account or to be shown how to get started doing that. And then share your content. We'll talk a lot about posting pictures, stories, tweet chats, hashtags, all of that stuff and get you a good primer for how to get started and what those things are. And then we'll show you how to tag some relevant accounts because that really increases engagement. And that's really a way to sort of build your footprint online. But this slide will take you to that toolkit that we're hoping that you'll be able to use. Next slide. So the disclaimer for this is something that we've talked about earlier is that we are only providing suggestions and a basic outline of how to get started, but it's the onus is really on you to make sure you don't break any of the social media rules. So one of the things that you want to make sure to do is that I think it's almost every institution at this point will have some type of social media policy that you should reference before you get started to make sure you're not breaking any of those rules. The common restrictions that we see are especially as they relate to the institution itself or patient care directly. So you want to make sure that you're not violating HIPAA in any way, shape or form by posting pertinent HPI or photos of patients, especially in the clinical surgical arenas. You want to make sure you know your institution's guidelines about using an institutional branding on your page or being part of the institution and then just use discretion in terms of following patients or family members of patients. So we'll go through some of those things to look out for at the end of this webinar. Next slide. So I'm going to hand it over to Cassandra Kisbee now, who's going to take us through the ins and outs of Twitter. This is one of my favorite platforms. I think this is one of Dr. Kisbee's favorite platforms as well. We're both very active in this media. She's going to walk us through how to get started with Twitter. So take it away, Dr. Kisbee. Thank you, Dr. Fields, for that introduction and also Stephanie for being a big part of our committee. I also wanted to honor her and all the work that she has put into getting both the toolkit together as well as this presentation. So we're going to focus in on two parts of or platforms of social media, whereas there are many out there and many more opening every day. We're going to focus in on Twitter here in the beginning and then later on on Instagram. So kind of taking several steps back, just like what is Twitter? What is you know, what are we even talking about whenever we talk about Twitter? So it's a social media or you might see hashtag so me platform. And this helps you to engage with the public, whether it be patients, whether it be colleagues, fellow researchers. And it's via 280 character tweets. And so you have to kind of get to the point and get to the point quickly. And you do this by trying to get people to engage with you using hashtags. And so you can hashtag or hashtag public floor disorders or you can tag groups of people. And those can be individuals as like at Cassandra Kisbee, or you can do apps for big, big groups of people such as for myself, it could be like at Duke OBGYN. And so this is a little sidebar of what Twitter looks like if you were to look at it on your phone or your desktop computer. Next slide. And so the first step that you can do in order to get involved with Twitter is to download it onto your either your computer or your phone. And so here you can see instructions for downloading it onto your phone. So you'll go if you have an Apple product into the App Store, type in Twitter, click on get, and then you'll follow the little prompts in order to set things up. Whenever you're doing this, I would consider how you're going to travel with your Twitter account, because if you sign up with your institutional email, if you happen to change institutions, you will unfortunately have to change that in your settings. Next slide. So if, disclaimer, I do not have an Android device, but I asked a friend and they helped me to go through these steps. And so if you have an Android device, these are the steps in order to download Twitter. So you're actually going through apps and then Play Store and through the Play Store, then you're typing in Twitter and kind of following the prompts again. When you're doing it this way through an Android device, you're definitely using your Gmail account with your Twitter account. Next slide. And if you'd like to do this instead on a computer so you can use your keyboard, have a bigger screen, something very similar. So you're going to go to a web browser, you're going to search for Twitter, and then it'll ask you which way you want to sign in. You can use Google or your Apple ID, or you can use your phone number or email in order to set up your profile. Next slide. So now when you're looking at how you want your account to appear, some of it you have to decide what you want your online brand to look like. And the first step of that is choosing what you want your profile name to be. So this will appear underneath your picture and it can be anonymous. You can see several accounts where there is no person's real picture. It might be a caricature or something. And then they have like a theme for their their profile name. Like for me, I'm half Mexican. So you could put like Latinx Indie versus if I want it to be an identifiable profile name, then I can use my real name. And then your username is your at whatever you want it to be. And so this is what people are going to use to kind of tag you to a tweet whenever they make their tweet. And so this will appear underneath your profile name. And I'll show an example of that in a bit. And this is considered whenever people talk about their Twitter handle, that's what this is. And so a couple of pointers, whenever you're thinking about your profile name and usernames, capitalization can sometimes make it easier for people to identify words, you know, because it's all put together. There are no spaces in your username. So you could consider using capitalizing first and last names or putting an underscore in order to help people to visually distinguish between words in your username. Another thing I was told whenever I was setting up my Twitter account was to put your credentials if you want this to be perceived as a professional account. However, that is not at all necessary. If you wanted it to be a little bit of a more fun, playful account, you could also, you know, take a spin on that and use kind of a nickname or something else. And then just for your handle and then use your profile name as your name, your real name so people can identify you if you would like to. Next slide. So the next step after you create your profile name and your Twitter handle is to then edit your profile. And so this is what can make it visually appealing and also a way for people to identify all the different hats that you wear. So this is a screenshot of my profile on Twitter. And so you can see that my profile name there is Cassandra Kisbee MDMS. I put my credentials in there and then my Twitter handle is my first name and last name with two capitalized letters. And then I have a little blurb about myself and all the different hats that I wear. And I used a combination of hashtag and ads in order to link my account to other people and programs. And so the way that you edit this profile is just tapping on that edit profile button and it'll give you little boxes where you can include and edit these little things. So there's also a place where you can put a link if you have a lab or a particular research profile or scholar profile or LinkedIn or whatever you want to point somebody towards. You can put that there. You can also in this put your where you're from and or link if it's like a medical or health, they can give you a little categories you can categorize yourself into. Next slide. Here are a couple of examples, and you can these are two very active people on Twitter who were I worked with at Mayo whenever I was there during fellowship, and they kind of got me really engaged to women in medicine. You can see their hashtags on there, like proud women, women in medicine, and they also linked to their home institution, which was Mayo Clinic. And so you can learn a lot about these people by looking at how they created their profile. The other thing you want to think about is when you're choosing your profile picture, you want it to be a clear picture of your face up close so people can identify you. And then your banner photo, you can either make it a meaningful, meaningful photo to you, but also just be aware of how it gets cropped whenever people look at it on their phone versus on the computer. Or you can make it something of like a social stance, like Dr. Oxentanko has a green and yellow colored banner photo and linking to recent world events right now. So you can choose. It can be something that stays like that for a while versus change it kind of like how you feel with the season. But it's important to make sure that you check this every now and again and update it so that people say if you change institutions or you have different research or other links that you have on here that need to be updated. So next slide. So here are a couple more profile examples. So here is one from my department. So Duke OBGYN. So rather than this being an individual account, this is a group account. So you could tag at OBGYN, say if I was at a meeting and I wanted to let my home institution know that I'd posted something or presented, I could tag that as a group account. I could do at Duke OBGYN and they would kind of link into it and then they could retweet it and amplify my post. And then you also see our society. So at Uruguayan Society, which is the odd society. And they, you know, if you don't follow them, we'll show you how to do this in the future part of this presentation. But you can get an idea of how many different people you can network with by both individuals and with larger institutions or groups of people. Next slide. So once you create your profile, then you can kind of jump into, OK, so now I'm going to play with the platform. I'm going to practice tweeting, retweeting, commenting and liking. So those are the basic functions that you can do with Twitter. And there's a whole lingo associated with it. And if you want more information about and to delve into how to do this and why it's important and what you get from each of these different types of amplification, there are actually several published peer reviewed articles on how to engage in social media that talk about how you can use each of these functions, whether it be in your research, in your clinical practice, networking or to engage patients. So in order to tweet, you will press the plus button if you can open up your Twitter app, you'll press the plus button on the bottom right, and then you can kind of go to town. You can put your short tweet in there and using words and hashtags. You can add people, you can add images and you could add up to four images to each tweet. You can add gifts or fun things. You can even add links and these are called, and the most efficient way to add a link is something called a bitly link. And then the next way you can engage is instead of creating your own original content is retweeting. So if you look on that picture on the right, that little green kind of cycle forward arrow, that's how you retweet. And this one shows that this has been retweeted 12 times. And so when you retweet something, it takes that person's tweet and it puts it as a tweet under your account. So it'll both show up as something that you have tweeted, but it'll also show up as one of the numbers on that person's tweet that you have retweeted it. So it's a general idea of engagement with this particular tweet. If you're not ready to retweet something, you can like it. And so you see next to that little green arrow, the pink heart. So you can just say, hey, I like this tweet. And I don't have anything necessarily to say about it, but I just wanna say, hey, I saw it and I like it. And you can just press the light. That's oftentimes the first way that people start to engage on Twitter is they start to scroll through and like, oh, I like that. Oh, I like that. And then you can actually see on your profile things that you have tweeted, things that you have liked. And so if you see something and you're like, oh, I wanna remember this. You can actually like it and then go back later through your profile and like, oh, where was that link that I liked? And then it can actually be a way for you to find things later on. Another way to engage is to comment. So on the left of that little gray kind of like talking box or bubble there, you can comment. And so if I had something to say about this deadline that was approaching and I wanna say, oh, great, I submitted mine too. Or I submitted my registration. Look forward to seeing people at this meeting. I can put that there. And another way I can engage is put that comment and at a couple of my friends just to see if they'll also register for the clinical meeting for this year. And so these are the basic ways that you can engage with a tweet. Typically the easiest way to start off with, like I said, is liking, and then you can move on to commenting, retweeting. The other thing to know about retweeting is you can both just retweet this exactly how it is or you can retweet with a comment. So you have that option when you hit that retweet button, you can add in a comment that says, hey, everyone, join me at the meeting. And so you can play around with these different things and choose how you want to engage with it. And I would encourage you as we, even during this webinar today, you can start to practice some of these things. And if you add Dr. Fields and I, we are happy to amplify any of your tweets and get you started. Next slide. Okay. So once you start to create content and engage with other people, you can actually start to figure out the best way for you to gain followers or a following. And I actually just learned that these QR code exists in making this presentation. I never knew that this existed, but... So if you say you were at a conference and you were meeting people in real life, and you wanted to engage with them on Twitter, instead of having to be like, instead of having to be like, oh, my handle is at such and such and people having to remember that, you can actually scan their QR code. So if you click on your headshot and your profile in the Twitter app, you can choose, there's a QR icon that pops up, and then you have your QR icon. That's mine there that has my picture in the middle there. And then you can have your friend do the same on their Twitter app, and they hit the scan a QR code button that's there at the bottom. You guys can quickly just exchange profiles and then you can be following each other very quickly, just within a minute or two. Next slide. So other ways that you can gain a following pretty quickly are really engaging with other people's content. So when people start to notice that you're like, hey, this person's been commenting on my content, they will start, oftentimes, they will start to just follow people who have engaged or commented on their tweet or their retweet. Another way is to, whenever you create content, to then add or put other people's handles there so that people can see that you're posting. And oftentimes then people will follow you back when you add them. My suggestion is really to try to stay consistently engaged rather than in fits and spurts. So some people will post a lot around a meeting or something and then be quiet for a while. But even if you can try to post one thing a day, even if that's a retweet with a comment, or you can just say something fun about something that you taught somebody about for the day in the OR, or something about a new journal article, you wanna retweet about it because you thought it was very interesting. Just creating some content every day can increase your following very quickly. And then, like I said, engaging in other posts. So you can do this all within your own home or at work. You can engage in Twitter in that way virtually. But it's really, the amazing thing is once you create that following virtually, then you can start to network with these people in real life. And I thought that was really great once I had a fair following on Twitter. And then I was like, I've never met Amy Park in person. And then I met her at a meeting. I was like, she's just as delightful in person as she is on Twitter. And so making those actual connections, you feel like you already know people when you had a lot of engagement with them on the social media platforms before you meet them in real life. And fortunately, much of my engagement online has also generated research collaborations like Dr. Field said, but also led to referrals and consults. So people will actually send me a private message and say, oh, hey, I have this patient. Do you mind if I send them to you? And so I've had a fair number of people send me patients as well, which has been really nice to establish those clinical connections too. All right, next slide. So there are several ways that you can learn different tips, how to engage with Twitter, once you create your account and after today's webinar. You can follow this hashtag here, Twitter tips. They tweet every now and again, different tips about, oh, do you know you can do this? And Twitter is sometimes trialing, like different buttons or features. And this is how you can be the first to know about them or learn how to use them as well. So I sometimes check in here and see if there's anything new about Twitter that I don't know about yet. Next slide. All right, so I will turn it back over to Dr. Fields and he'll talk a little bit about finding your brand on Twitter. All right, thanks Dr. Kisby. I will also just remind everyone attending, if you have questions, feel free to throw them in the chat. Stephanie has been gracious enough to monitor the chat for us. So we'll have hopefully some time, we will definitely have time at the end for a discussion and to go through some of those questions. But I'm gonna speak a little bit about Twitter, just to wrap things up and then take us into getting set up with Instagram, which is fairly similar, but has sort of a different interface and different uses that you can use. The way to represent or find your brand, you can, again, a simple Google search yields a bunch of different advice columns that you can see. And so waiting through a lot of that, there are a lot of different tips. The first one is register, right? Register your profile, register your Twitter profile, register for an Instagram profile, jump in and get started once you have the tools here that you're gonna need. Pick some really great photos that you want for your both headshot and cover photo. And then like Dr. Kisbe said, start out by tweeting simple things. You don't have to overthink it. It can be a very simple thing. Vaginal estrogen is great for the treatment of prophylaxis, it's recurring UTI. There's a lot of great conversation happening about vaginal estrogen on Twitter. It seems to be a hot topic that runs the rounds, but simple things like that. Find your voice, find something that you want to talk about, talk about your passions, be helpful to other Twitter users. You want to amplify things that you find interesting. Participate in some of the tweet chats that happen. There are a lot of different professional societies. There are a lot of journals that host tweet chats, and that's another way for you to sort of build your footprint. That's a way for you to engage in others who have similar interests as you. I participated in a number of medical education, Twitter chats, all about medical school, residency application, and I've met a lot of wonderful people and a lot of them got a lot of great advice through that avenue alone. You want to provide some customer service to people. Respond to tweets, respond to people who are asking you questions, be active, create your own hashtags or use hashtags, and we'll talk about that in the next slide. As Dr. Kisbe mentioned earlier too, you want to follow some leaders in the field. That's the best way to sort of see what's happening in the field right now. There are a lot of big names in urogynecology who are out on Twitter and out on Instagram that you can follow as well. Depending on your comfort level, publish some personal things about yourself too. Aside from medical stuff, I talk a lot about my other passion, which is reality television. So that's a great way to sort of engage with other people. And it's surprising the number of patients who I come across who mentioned those things to me that sort of humanizes you a little bit more. You definitely want to put yourself out there and follow others, right? You want to make sure that you are following people who have common interests with you. Put out videos and photos as well. That's another way to connect easily with patients. Some of the things of like, oh, I share, I'm pretty sure I've shared this photo of a beautiful sunrise here in Portland on Twitter before, because this is what I see on my way down to the operating room. So it's not uncommon for me to shoot a photo and say, oh, preparing for another great day in the OR, what a better way to do it within this beautiful Oregon sunrise here. It's authentic, it's a quick thing that I can do, and it shares a part of my life and what I'm doing. I guess the biggest advice that I have for people getting started is to be authentic. People are going to see through it if you're not. So you want to be genuine in your interactions in the platform, and you want to be as much of yourself as possible. Next slide. So Dr. Kisbe and I have both mentioned the word hashtag, and some of you are probably like, what is a hashtag and how do we use that? So it's really interesting to read the history of hashtags because it actually all started back in 2007 and was started via Twitter of all places. But hashtags start with this pound sign that you can see, that sort of number sign. That's what every hashtag starts with. And you want to, things that you can do, you can hashtag anything. It's basically just a way to catalog your posts such that when somebody clicks on that hashtag, they can see everyone talking about it. It's just a way to catalog it for easy reference to go back and see who's talking about it, what people are talking about, and a way for you just to reference those a little bit later. So you do want to make sure that your accounts are public if you do that. That's one of the things is that hashtags don't work if your account is private. So you want to make sure that you have a public account in both the Twitter or Instagram platform. And you don't want to string too many words together because that tends to be just too niche to find what you're looking for. You want to use really relevant hashtags and specific hashtags, and try to limit the number of hashtags you use because more, like they say, more isn't better in this case. Sometimes it's just too overwhelming and it looks a lot like spam if you put too many hashtags in there. These are both hyperlinks that you can access too about how to use hashtags. And then there is an article that was published in the Urogynecology Journal all about Hashtag Utopia, which is the Urogynecology Tag Ontology Project, which was really aimed at giving us hashtags that we as Urogyne physicians can use on Twitter or Instagram. And this is just a simple snapshot from one of the tables that's in that publication, all about the hashtag and what it means. So, hashtag bladder Botox for bladder Botox, hashtag ICPBS for interstitial cystitis and painful bladder, hashtag POP for pelvic organ prolapse. Again, this is a way for you to throw those in your tweet if you're referencing prolapse, just put hashtag POP or hashtag prolapse at the end so that someone can click on that and they can say, huh, let's see who else is talking about this. So, as you click on these hashtags, it's gonna take you to every single post on those platforms that's included that hashtag. It's a way to find who's talking about it, what they're saying, potentially to combat misinformation and potentially to educate the public or educate your patients or just the general online about these different things. So, hashtags are a really good way to catalog your tweets and to garner engagement for your tweets and your Instagram posts. Next slide. So, these are examples of some organizations to follow on Twitter. So, obviously we've mentioned before, you wanna follow the Euroguide Society. This is formerly at FPMRS, but it's now at Euroguide Society. You can follow them. Our national organizations too, ACOG is on here, APGO News for Medical Student Education, our board, ABOG has a Twitter account, IUGA has a Twitter account, Voices for PFD, that's a great sphere to sort of get involved with other providers and patients. So, you can follow all of these organizations that have something to do with what we're talking about. Next slide. So, now that we've talked a lot about Twitter, I'm gonna just do a brief introduction as to what Instagram is and how to get started with Instagram. For those that don't know, Instagram is a platform that allows users to interact with mostly photo and video based posts. So, everything is more visual media related with Instagram posts. You can also post stories, which can include videos and photos. And those are just brief snapshots that are available on your profile for 24 hours at a time under your profile, but can also be cataloged later and stored under specific headings. And I'll show you Dr. Jalad does a great job with that in his Instagram profile. And I'll show you what that means and how to do that. And you can also post reels, which are short videos, or you can even do live videos. You can hop on live with somebody, you know, our Urogyne Journal editor-in-chief, Dr. Linda Brubaker, just hopped on an Instagram live earlier this summer with Dr. Meriwether to talk about the Urogynecology Journal name change. And that's something that's on our AUGS website with Instagram handle if you want to go and reference that reel, but that's a way to sort of host a live chat to garner engagement. Next slide. So just as we've talked about before, how do you download Instagram? So if you have an Apple phone, you head to the App Store, type in Instagram and download the app. And you sign in with either your phone number or your email address to get started. Next slide. Same thing, I, again, full disclosure, do not have an Android phone. And so you go to the Play Store, again, type Instagram and then install and open. Next slide. You can also access Instagram from your desktop on your computer as well. So go to instagram.com and you can sign up or sign in there and choose your unique username doing it that way as well. So this also works via desktop if you aren't quite media savvy on your phone at this point. Next slide. Choosing your username and profile is very similar. So your profile name appears under your photo and is again, searchable. Some people find that it's better to go with your authentic identity on this platform versus something else, but you can use whatever it is that you want. You sign up using whatever name you want. And that's the tag that people are gonna use when they search for you or tag you in posts. That is what's called your Instagram handle. Again, you can use capitalization to separate words versus using an underscore and you can potentially add your credentials as you want to. Next slide. So these are two Instagram accounts of prominent OBGYN physicians out there who really utilize the Instagram platform. Both of these physicians are verified. That's what that blue check mark by their name looks like. So again, Dr. Jennifer Lincoln is her handle and then she's put as her name, Jennifer Lincoln, MD, IBCLC. So she's a board certified lactation consultant and you can choose to add your pronouns for this as well. You can see she's included some information in her biography that she's an author. She works here in Portland, Oregon and has a link to her website, her professional website. Same with Dr. Jen Gunter. She has chosen her handle on Instagram to be Dr. Jen Gunter. She is an OBGYN physician and also an author and also posts her own personal website there as well. So you can kind of shape your profile to be whatever it is that you want but these are two great examples of how to do that. Next slide. So these are some other Instagram profile examples and what you see here, they're a little bit different than the other two. So one is the McGee Urogynecology Fellowship which has a pretty robust Instagram profile. And so you can see that they have their McGee Urogynecology Fellowship as their act or their handle. They're the UPMC McGee FPMRS Fellowship and they have a link to their website as well. What you'll notice is that they have circles underneath their profile. Those are saved stories that they've created. So as I mentioned before, you can create these stories which are either pictures or videos that get thrown up in your profile and stay for 24 hours at a time. The good thing is that you can archive these and catalog these however you want. So they have sites to see around Pittsburgh. They have photos and videos of their fellows, research, teaching, interview days and interview questions and also profiles of their faculty. So they've created all of these wonderful avatars that they're using to highlight these things. And that's how they save all of these for people to reference later. Same thing with the Urogyne Society. Their tag or their act is the Urogyne Society and obviously this is AUGS. They have their profile set up there as well. They're the official Instagram for the American Urogynecologic Society and they have a link to the website as well. And they've also cataloged a bunch of different content that has been up on the AUGS story. So things for the journal, 50 weeks of years passed in 2020 and 2021. Next. So Dr. Jalad is a really great example of how to represent or find and create your branding on Instagram. As you can see, Dr. Jalad has over 15,000 followers on Instagram. He's very active in this platform and he posts content very regularly. So that's one of the things that you can do is post content regularly, create stories, make your posts, go on live videos and engage with other accounts. Same thing as Twitter, you can hashtag to increase your engagement. So Dr. Jalad has chosen his app to be Dr. Carl Jalad. That's what he posts as his profile name as well. Dr. Carl Jalad, he's a gyne and pelvic reconstructive surgeon as part of certification as part of the American board of OBGYN and urogynecology. And he's the acting chair of the OBGYN department at Lebanese American university. So, and you can see that he's tagged the apps for all of the institutions that he's a part of, as well as put his own profile or his own website there as well for people to reference. So you can find the institution that he works at, you can go to his personal website, and then he's cataloged so much content for patient education under menopause, prolapse, pelvic floor, intimacy, and incontinence. So he has actually created all of these little avatars or profile photos, and he's placed those there for people to go and you just click on that little circle and it'll take you through tons of different posts that Dr. Jalad has created to address all of these different things. So Dr. Jalad uses this a lot to connect with patients and as a way for him to sort of build his brand, build his identity on Instagram. So this is one great way to do that. Next. So very similarly to Twitter, there are a lot of things that you can do with hashtags as they relate to Instagram. And so interestingly enough, as Dr. Kisbe mentioned earlier, lots of publications in the journal sphere about how to do this. And so this is a study that came out a couple of years ago, hashtag Euroguide, what's trending on Instagram? So this is just an observational study looking at the most common hashtags that were present on Instagram and who was talking about that. And the top five areas were pelvic health, interstitial cystitis, pelvic pain, prolapse, and incontinence. So none of these should be terribly surprising, but I think one of the most important findings in that study was that most of these posts were authored by patients. And second to that was other allied health professionals with very minimal input from physicians. And so really it's patients who are leading the way and starting the conversation about these things. And so I think this is great evidence that we need physicians in this sphere to talk about these things, to put out the hashtags, to really further these conversations and to put out evidence-based patient education out there for people to consume. It's great that patients have this platform to connect and to talk about these conditions, but physicians also need to be in this sphere as well, especially because I'm sure it's no surprise to you that we combat a lot of misinformation in those realms for patients when they come and see us in clinic. Similarly to Twitter, you can use that hashtag utopia project to help guide your hashtag use when you're posting on Instagram. Next slide. Similarly, organizations to follow on Twitter, in addition to the Euroguide Society, there's the American Board of OB-GYN, ACOG, iUGA and the Blue Journal as well. So lots of different Instagram professional accounts that you can follow as well. Some are more active than others. Next slide. So how do you post on Instagram? So it's a little bit different than Twitter. The way to do that is at the top of your Instagram app, you're gonna see that little plus sign with a box around it. That's how you create a post. That's how you create, that's how Stephanie created this lovely post that was put on the Euroguide Society Instagram profile earlier this week. You click on that plus sign at the corner of the app and it's gonna take you to the photos in your phone. You select on the photo that you want and then you can write your caption underneath. So in these, you can write whatever caption you want. As you can see, Stephanie put a caption with a link to register and as well as tagged both Dr. Kisbe and I's institutions to let them know that we were doing this as well, as well as our hashtag Euroguide Influencer, which is courtesy of Dr. Toph here who's on with us today because that's, you know, Guide Influencer, Euroguide Influencer, these are hashtags that we've created so that we can sort of build our brand and build our own identity. So say I see this post and I want to repost this to my profile. If you look at that tiny little arrow button that's underneath the comment section, that allows you to repost that content to your Instagram story. You simply click on that arrow and it will guide you to how to repost that to your own story and you can add whatever commentary you want. To comment on this post, you click on that same little conversation bubble that's right next to the heart and it's in between the heart and the arrow. You click on that comment bubble, type in your comment and hit reply. And then if you don't feel like engaging that much, but you want to give it a fist bump or a high five, you can tap on that heart and that shows that you've liked that post. Next slide. So now we're going to volley back and forth as to which one is for you. How do you decide which one to start with? So I'll let Dr. Kisbe take it away and talk about what Twitter is good for. Thank you. So I feel like people tend to be a little segregating in terms of what they post on each of the different platforms. So Twitter tends to be a little bit more academic. So if you engage, say for instance, with our Euroguide Journal and you participate in the tweet chats or you follow them and look through some of the journal articles that are posted and then you retweet that in order for other people to be aware of that, say vaginal estrogen where Dr. Winter and Dr. Rubin and other people are very involved in, there tends to become dialogue around a particular medical issue or medicine or treatment or something. And so it tends to be, Twitter tends to be a little bit more academic in my experience. And that tends to also lead to networks of people who are your colleagues that you tend to build whenever you use this professionally. And Ian, do you wanna talk a little bit about Instagram and how that tends to have a different bent? Absolutely. So as I mentioned earlier, Instagram is much more driven by visually appealing content as opposed to written word. So the posts on Instagram are really based solely on photos and videos that either you create or you borrow and share. And these photos and videos can highlight anything. They can highlight events that are upcoming like this webinar. They can highlight people like the Aug Social Media Committee, or it can be simply snapshots of everyday life like me taking a photo of this sunrise and posting it to my story and saying headed down to the OR. This is just a really way for you to engage with more visually driven content. You can use, and I think a lot of people use the videos for more public education. So you can use that for dissemination of information. You can use that to educate the public and you can also collaborate with others via Instagram. As I talked about earlier, you can go live on Instagram by yourself. You can go live on Instagram with another person or a group of people to have a discussion, much like the American Urogyne Society did earlier this summer, as I talked about with Dr. Brubaker and Dr. Merriweather to talk about the Urogynecology Journal name change. It gives you the opportunity to go live and to just engage in a different way that potentially is more visually appealing and easily digestible. And the other thing about Twitter, and correct me if I'm wrong, Ian, is that many institutions recognize educational content on Twitter for promotions. And so you can actually use it in your alt metrics and cite that in your CV and for promotion when the time comes. Yes, we didn't touch on that a lot in this webinar, but there's a huge push now to use the content that you've created on social media to place in your portfolio for promotion and tenure. And there's a lot of academic research being done about that too. And there's a lot that's out there. Again, a simple Google search about this is gonna yield a lot of things that have been published in academic journals about how to use these things to sort of push your career forward as well. So not simply just doing it willy-nilly, but doing it for a little bit of professional gain as well. Next slide, great. So how do you engage with followers? It's a little bit different on each platform. So I'll let Dr. Gisby talk about Twitter and then I'll wrap up with Instagram. So as I mentioned before, kind of with the picture with the ducklings following the mother goose, you really have to engage with content and consistently engage with content in order to gain followers. And so that, as we talked about the different ways of engaging, tweeting, retweeting, quote tweeting, really helps you to not just be sort of a quiet follower of like a chat or something, putting comments in there, say the tutorials that the journal puts out, taking the polls, putting in a comment, retweeting it so that people know that you've done it, that'll all show that you're engaging with the different content that is being posted on Twitter. You don't always have to be the original one to commit the time to create content in order to really show that you're engaging. Really some of it is just the back and forth and comments or just retweeting things can really just show that you have a consistent theme. And some people tend to develop a particular theme around their name. There are particular urologists that are out there that very much talk about vaginal estrogen day in and day out. So what they tweet and all the hashtags they use are kind of centered around that. So people now come to them on Twitter and at them and put their handle in their posts because they know that that person is all about vaginal estrogen. So they've created a brand by engaging a lot with vaginal estrogen and recurrent UTI type posts on Twitter. Yeah, to that end, there was just a conversation last week about urine being sterile sparked by a urologist which just launched this entire, I mean, it took off and launched this entire talk. And again, I didn't originate the conversation but I did participate in the conversation with hashtag microbiome, hashtag urine, things of that nature. And it garnered me a lot of engagement with this because of the fact that I was engaging in the conversation and it's an area of professional research for me. That was a way for me to sort of jump into the conversation. You'd be surprised the things that people are talking about online. It's just, it's kind of blows my mind every once in a while. But just like Dr. Kisbe said, you engage with these. That's the simplest way to do it. If you don't feel like starting something on your own jump into the conversation whenever you feel like you can and you'd be very surprised at how much people wanna talk about these things and how much people will view you as an expert. On Instagram, it's a little bit different. You repost stories and photos that you like or post your own. You can do this in your story as much as you want throughout the day. Posts stay under your profile. Like I said, adding to your story creates visual media that gets recycled every 24 hours. Goes away in a 24 hour period and you can create as much or as little content as you want. You should like and comment on other's posts and you can host these Instagram live chats to collaborate with other people. And again, using the appropriate hashtags to garner engagement always helps. So post those in your story, type them in the captions to your post. You'll see an option if you do post a story to throw a hashtag up. That's just gonna allow people to find your posts if it's relevant to what they're talking about. Next slide. And then so- One of you can, I'm sorry. No, that's okay. Go ahead, Cassandra. Take it away. Yeah, we've talked about, you know, the different ways that you can create content. And this just is a slide to compare and contrast, you know, doing a tweet versus an Instagram post side by side. You know, the buttons are essentially the same, but they're in different places. And just becoming familiar with how, you know, playing around with the apps. You know, we would encourage you today, you know, if you signed up for Twitter or Insta and you now have an account, try to play around with these and post and practice. And, you know, there's no one right way to do it. The important part is just that you engage and get started because over time you'll get a little better about creating content that's a little bit more fancy or a little bit more involved. And same thing with Instagram there. This is just showing you, you add, you press the little plus sign and get started. These are what Stephanie has created for us. We didn't want her to have to reinvent the wheel. So this is her putting together the tweets and the Instagram posts that we've been referencing for tonight's webinar. So again, just a really step-by-step thing here of how to get that done and how to compose your first tweet. And like Dr. Pisby said, if you want to tag us in your first tweet, we're happy to retweet you out and to help you get engagement and followers in both of these platforms. Next slide. I think we're almost towards the end here. So Augs does have a policy in terms of, as it relates to social media and Augs encourages the use of the social networking platforms and the Augs online community, which I'm sure many of you are aware of, as an opportunity to connect and network with colleagues and other Augs members. Again, I think social media is a great way to connect with other people. Similarly to Dr. Pisby, I had never met Dr. Amy Park prior to seeing her at Augs a number of years ago in Nashville. She's very prominent on Twitter. I followed her for a long time and was a huge fan. And then when I met her in real life, it was like meeting a friend. So this is a great way to connect with other Augs members. I think it's just a fantastic way to build those connections and to foster a sense of community. As we have talked about earlier, Augs also cautions when posting on social media and to make sure that these posts are appropriate and respectful content when engaging in social media and that its board members and committee members should serve as positive ambassadors of the society. So just another double check on making sure that what you're posting is professional. Next slide. So one of the things that we also talk about, and we didn't speak a lot about this today, but there are certainly hazards of social media that we could probably spend an entire hour covering as well. But just some words of caution. So social media can really become all-consuming and there's a lot of studies and evidence out there about how screen time contributes to anxiety and depression and things of that nature. So it's important to know your limits. And one of the things that you can do, especially if you have a smartphone and are using this, is you can set time limits for these apps on your phone. You can always bypass them, but this is a great first step in trying to limit the amount of time that you spend on these if it's too consuming for you. So setting time limits through the screen time app on the iPhone is a great way to do that. There are certainly going to be people that jump into your conversation who may not have kind things to say or who we talk about as being online trolls, is the word. People who will jump on and basically heckle you from the sidelines. Very easy way to block and mute these accounts. This helps to limit the amount of trolling that you get. And if you don't like the content, don't engage with it. If you don't have anything, if you don't feel like responding to something negative, sometimes people jump in with bad faith arguments that aren't worth spending the time or the energy to respond to. And so just be wary of content like that and don't engage if you don't feel like needing to. People will lay off soon enough and so it's just a matter of how to liberally block and mute and do what you need to do to protect your own peace. And I do see that there was a question that came up as it relates to this that says, what if I decide to unfollow someone? Will they get a notification? I will say as it relates to Twitter and Instagram, no, they won't, not in usual circumstances. There are some apps that people can download on their phone to notify them when they get unfollowed and to notify them who did this. So no, Twitter and Instagram will not tell them, but if somebody has downloaded an app, there are things called unfollow apps that people can download to let them know how their Twitter accounts are fluctuating and who is following them and who is unfollowing them. So standard version of these apps, no, they won't, but if somebody has that app downloaded, they potentially can find out that you unfollowed them. Next slide. Selfish plug, Steph, do you want to take it away? Yeah, sure, so everybody can connect with us on Twitter. So Euroguide Society is for AUG, so you'll find out about any events or programs that we have coming up, deadlines, and we also like to retweet our members. So anytime you have an achievement or something to celebrate, please tag us, because we'd love to share it with the rest of the community. We also have at Euroguide Journal, so this is for Euroguide Ecology, which is AUG's journal. There you can find tweets of articles that are recently published. Sometimes we do videos interviewing our publications team. As Ian mentioned, we do Instagram Live sometimes. We had one just last night, actually, so you can see that on our channel later. And we also have voices for PFD, which is more for our PFD community. So we have a voice for all our patients, and so there we share information about PFDs and just try to provide them as much education as resources. And then we also are on other social media platforms. So on Instagram, we're at Euroguide Society. On Facebook, we're Euroguide Society. And then on YouTube, you can just search us as AUG's. I would like to thank both of our speakers, Dr. Fields and Dr. Kisbee, for taking the time out of their day for this wonderful webinar, and thank you to all of our attendees for joining us this evening. Yes, I think we managed to end right on time. Thank you all for being here and for future listeners. Thank you for tuning in as well. Feel free to reach out any way, shape, or form, email, Twitter, Instagram, whatever you feel comfortable with if you have questions. Or find us at a meeting. We're happy to help you amplify or solve any issues that you're having with your social media, or just hang out and network in person. Yeah, anytime.

webinar

AUGS

professional social media

networking

patient education

research dissemination

Twitter

Instagram

hashtags

authenticity